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The Summer of Love was a social phenomenon that occurred during the summer of 1967, when as many as 100,000 people, mostly young people sporting hippie fashions of dress and behavior, converged in San Francisco's neighborhood of Haight-Ashbury. Although hippies also gathered in many other places in the U.S., Canada and Europe, San Francisco was at that time the most publicized location for hippie subculture.

Hippies, sometimes called flower children, were an eclectic group. Many were suspicious of the government, rejected consumerist values, and generally opposed the Vietnam War. A few were interested in politics; others were concerned more with art (music, painting, poetry in particular) or spiritual and meditative practices.

The term "Summer of Love" originated with the formation of the Council for the Summer of Love during the spring of 1967 as a response to the convergence of young people on the Haight-Ashbury district. The Council was composed of The Family Dog, The Straight Theatre, The Diggers, The San Francisco Oracle, and approximately twenty-five other people, who sought to alleviate some of the problems anticipated from the influx of people expected during the summer. The Council also assisted the Free Clinic and organized housing, food, sanitation, music and arts, along with maintaining coordination with local churches and other social groups

The increasing numbers of youth traveling to the Haight-Ashbury district alarmed the San Francisco authorities, whose public warning was that they would keep hippies away. Adam Kneeman, a long-time resident of the Haight-Ashbury, recalls that the police did little to help the hordes of newcomers, much of which was done by residents of the area.

 
 
College and high-school students began streaming into the Haight during the spring break of 1967 and the local government officials, determined to stop the influx of young people once schools ended for the summer, unwittingly brought additional attention to the scene, and a series of articles in local papers alerted the national media to the hippies' growing numbers. By spring, some Haight-Ashbury residents responded by forming the Council of the Summer of Love, giving the event a name.

The media's coverage of hippie life in the Haight-Ashbury drew the attention of youth from all over America. Hunter S. Thompson termed the district "Hashbury" in The New York Times Magazine, and the activities in the area were reported almost daily.

The event was also reported by the counterculture's own media, particularly the San Francisco Oracle, the pass-around readership of which is thought to have exceeded a half-million people that summer, and the Berkeley Barb.

The media's reportage of the "counterculture" included other events in California, such as the Fantasy Fair and Magic Mountain Music Festival in Marin County and the Monterey Pop Festival, both during June 1967. At Monterey, approximately 30,000 people gathered for the first day of the music festival, with the number increasing to 60,000 on the final day.

Additionally, media coverage of the Monterey Pop Festival facilitated the Summer of Love as large numbers of hippies traveled to California to hear favorite bands such as The Who, Grateful Dead, the Animals, Jefferson Airplane, Quicksilver Messenger Service, The Jimi Hendrix Experience, Otis Redding, The Byrds, and Big Brother and the Holding Company featuring Janis Joplin.

Musician John Phillips of the band The Mamas & the Papas wrote the song "San Francisco (Be Sure to Wear Flowers in Your Hair)" for his friend Scott McKenzie. It served to promote both the Monterey Pop Festival that Phillips was helping to organize, and to popularize the flower children of San Francisco. Released on May 13, 1967, the song was an instant success. By the week ending July 1, 1967, it reached number four on the Billboard Hot 100 in the United States, where it remained for four consecutive weeks. Meanwhile, the song charted at number one in the United Kingdom and much of Europe. The single is purported to have sold more than 7 million copies worldwide.