My 1965 Jade East Adventure
The 60s, as any baby boomer who grew up in that decade, will tell you, was a
happening. Our generation had its own music, fashion, war, cars, made specially for cruisin' and TV. Our
television programs were so special that many have been made into movies and quite a few still appear on
TV stations such as TV Land and American Life TV. If the 60s were not special then why are so many young
people of today fascinated with that era?
During the 60s, dating and competing with the opposite sex, was just as popular
as it is today with one exception. In my opinion, relationships were more meaningful and going with someone
meant committed to that person as long as you both continued to wear each other's ring. Remember exchanging
class rings? The girls either wore the ring around their neck to signify they were going steady so it was hands
off to the other guys. Also many of the girls wore the rings with angora wrapped around the ring, which made it
easier to fit around their small fingers. Guys wore the girls' rings on their pinky or around their
Both guys and girls really took particular care on their appearance. The girls
always looked lovely and smelled very nice on dates. I always loved to smell the perfume on a girl's neck
(as long as it wasn't overpowering). We as guys insured we looked our very best. We wore our best jeans or dress pants, a
pressed shirt and polished shoes. Which leads me to the icon of the 60s that no guy could do without and no
lady could resist and that was Jade East
Cologne. The girls just went wild over it. I believe it was a
toxic agent that released the hormones in the girls. At least that is what I thought and the buddies I hung out
with also believed.
East was a 60s icon. Who could ever forget it. Just ask
any girl or guy from the era. Hey do you remember the cologne Jade East? I don't
remember where or how I got my first bottle but I know I would never go out on a date without splashing
some on me. In fact I still have a bottle today and it is still available online.
I remember back in 1965 when Ron , my best friend, and I traveled
to Waverly, Ohio to see these lovely girls we had met. It became a weekly ritual it seemed to date these
girls. Anyways my friend, Ron kept a bottle of Jade East
in the glove compartment for emergencies, you understand. So as we
got closer to our destination, I reached in the glove box and pulled out the Jade East and splashed some on me and handed it
to Ron who in grabbing the bottle dropped it and it spilled all over the front seat, his sweater and trousers. We
now smelled like a traveling (&*#$&*@) house. What a great surprise this will be for our dates.
Of course when we picked them up, the smell in the car was overpowering and
perhaps these dates of ours might be the only girls that we know that doesn't like
East today. Don't bother polling a
Jane or a Jeanne from Waverly, Ohio about how well they liked Jade
East. They always made it quite clear not to wear any Jade East when we come down to
visit them. We laughed about that for years after.
When Ron got rid of
that car, which I failed to mention, was a '57 Chevrolet and got a useless Corvair,
[why I don't know?] that Jade East
aroma still remained in that car for the new owner to relish. I would bet anybody that the aroma of Jade East remains in
that car today.
Those were the days, weren't they?