My Jade East Adventure
The 60s, as any baby boomer who grew up in that decade, will tell you, was a happening. Our
generation had its own music, fashion, war, cars, made specially for cruisin' and TV. Our television programs
were so special that many have been made into movies and quite a few still appear on TV stations such as TV
Land and American Life TV. If the 60s were not special then why are so many young people of today fascinated
with that era?
During the 60s, dating and competing with the opposite sex, was just as popular as it is today with one exception.
In my opinion, relationships were more meaningful and going with someone meant committed to that person as long as
you both continued to wear each other's ring. Remember exchanging class rings? The girls either wore the ring
around their neck to signify they were going steady so it was hands off to the other guys. Also many of the girls
wore the rings with angora wrapped around the ring, which made it easier to fit around their small fingers. Guys
wore the girls' rings on their pinky or around their neck.
Both guys and girls really took particular care on their appearance. The girls always looked lovely and smelled
very nice on dates. I always loved to smell the perfume on a girl's neck (as long as it wasn't overpowering). We as
guys insured we looked our very best. We wore our best jeans or dress pants, a pressed shirt and polished shoes.
Which leads me to the icon of the 60s that no guy could do without and no lady could resist and that was Jade East
Cologne. The girls just went wild over it. I believe it was a toxic agent that released the hormones in the girls.
At least that is what I thought and the buddies I hung out with also believed.
Jade East was a 60s icon. Who could ever forget it. Just ask any girl or guy from the era. Hey
do you remember the cologne Jade East? I don't remember where or how I got my first bottle but I know I would never
go out on a date without splashing some on me. In fact I still have a bottle today and it is still available
online.
I remember back in 1965 when Ron , my best friend, and I traveled to Waverly, Ohio to see these lovely girls we
had met. It became a weekly ritual it seemed to date these girls. Anyways my friend, Ron kept a bottle of
Jade East in the glove compartment for emergencies, you understand. So as we got closer to our destination, I
reached in the glove box and pulled out the Jade East and splashed some on me and handed it to Ron who in grabbing
the bottle dropped it and it spilled all over the front seat, his sweater and trousers. We now smelled like a
traveling (&*#$&*@) house. What a great surprise this will be for our dates.
Of course when we picked them up, the smell in the car was overpowering and perhaps these dates
of ours might be the only girls that we know that doesn't like Jade East today. Don't bother polling a Jane or a
Jeanne from Waverly, Ohio about how well they liked Jade East. They always made it quite clear not to wear
any Jade East when we come down to visit them. We laughed about that for years after.
When Ron got rid of that car, which I failed to mention, was a '57 Chevrolet. The engine blew
and he got a useless Corvair, [why I don't know?] I am sure that Jade East aroma still remained in that car for the
junk man or new owner to relish and I would bet anybody that the aroma of Jade East remains in that car
today.
Those were the days, weren't they?
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